Digitization definitely is
the highest ranked trend in agriculture today.
Customers are showing more and more interest in the variety of tools
which are offered on the market.
Digital4Cast is an
innovative service which aims to provide
to the farming community a tool for optimization of their field work:
The sales reps of KWS visit their farms and perform
the drone flights based on specially created missions.
The aim of the flight is to collect data from the field
in the form of high-resolution pictures.
Those pictures are then processed with a special
software to create a map of the field
which contains material needed for analytical
reports to be prepared.
Up to 24 hours later,
the results are displayed in a very readable format for the farmer.
Definitely the most powerful and appreciated analysis
is the stand count analysis.
Stress and weed analysis are two other instruments
which are giving a very, very detailed picture of the current conditions of this field.
For the next year, we are preparing a completely new algorithm
for one of the most fascinating analyses:
The yield estimation, which will really allow
the farmers to make much better planning of their operations:
harvest operation, logistics, storage.
Nearly every farmer admits that
this technology is a very good and objective corrective instrument
of the human’s eye.
It really shows what is on the field and cannot be subjective
or make mistakes.
If the technology helps farmers,
it also helps KWS to implement one of the most
important elements of our strategy:
Being close to the farmers, to the customers.
Digital4Cast is also introduced in our own daily operations
to make much faster and much more precise evaluation of our product candidates,
this at the end allowing us
to help product management department
with much smarter utilization of their resources.